Cases

Above & Beyond has clients within the corporate world as well as a long and strong track record with some of the most well known luxury brands.

Below are a few Scandinavian and international client cases from the lifestyle industry.

BMW

The BMW Group has its sights set firmly on the premium sector of the international automobile market. Above & Beyond has had the pleasure of launching several of their new car models in Denmark and formed strategies to delvelop the very important growth market of the female consumers. BMW is also very committed to getting more women into their own corporate leadership and has been a dedicated partner of Above & Beyond’s Womenomics Business Conference for several years.

Georg Jensen

With a history that spans more than 100 years, the Georg Jensen brand represents quality craftsmanship and timeless aesthetic design, producing lifestyle products ranging from hollowware to watches, jewellery and home products. It has been a great pleasure for Above & Beyond to have Georg Jensen as a client in it large home market. Various creative concepts have been developed and e.g. new business created within the bridal market. Above & Beyond also launched the new Zaha Hadid collection at a fashion show and celebrated the iconic Swedish jewellery and watch designer, Vivianna Torun BülowHübe, in an event where an art gallery was turned into an entire magical nature universe.

Hugo Boss

At Hugo Boss, the fashionable designer Jason Wu is now the boss. Above & Beyond has worked closely with the Nordic Hugo Boss team, to build and promote the brand’s elegant collections for women, both through fashion shows, collaboration with fashion editors, in-store events and by involving Hugo Boss in charity events.

Trinity Yachts

Centrally located on the Gulf Coast of the Unites States, Trinity Yachts LLC, is a world-renowned builder of superyachts up to 100 meters. Above & Beyond has developed both an “opportunity map” as well as a truly global marketing strategy for Trinity Yachts to reach UHNWI clients. The strategy was based on a unique mix of strategic alliances and cross-marketing with other ultra-luxe brands and companies within private jets, wealth management, bespoke jewellery and timepieces, exclusive resorts and islands, art, luxury cars and auction houses.

Soneva Resorts

Above & Beyond has been dedicated to recommending relevant marketing opportunities for Soneva Resorts and thereby proposing interesting ways to interact with current clients and new prospects who match the luxurious level of the resorts, while also mirroring Soneva’s commitment to CSR and intelligent luxury.

Kassandra

Kassandra is an institution within the Danish retail scene. The three amazing high-end multi-brand stores sell all the most desirable luxury accessory brands. Above & Beyond has assisted the company in developing and launching their webshop, has organized photo shoots for their marketing campaigns and launched some of their most exclusive brands in Denmark such as Tom Ford, Valentino, Dior, Rupert Sanderson etc.

Kopenhagen Fur

Kopenhagen Fur and their design studio has long been exploring new techniques,spotting trends on the horizon and sharing innovative applications of fur. In this context Above & Beyond was hired to analyse the market potential within new business segments and facilitate international contacts within fashion, jewellery, accessories and interior design.

Hotel d’Angleterre

Hotel d’Angleterre asked Above & Beyond to develop their wedding business, and hence The Above & Beyond Wedding Fair at d’Angleterre was born. The international visitors could create their absolute dream wedding and get inspired, by more than 30 of the finest brands, fashion shows with bridal couture and dancers from the royal ballet. The guests were guided through the majestic salons to select objects for their Wedding List, or visit the Grooms Room or the Honey Moon area on the way to be dazzled by the sparkling Diamond Dreams.

United International Pictures

Above & Beyond has created several gala premieres for the film company, United International Pictures. Amongst others, Bridget Jones’ Diary III and the very exclusive gala premiere of the film, ”Fifty Shades of Grey” where the 1000 VIP guests and celebrities  enjoyed the champagne dinner, much anticipated film screening as well as the after-party with the singer, Ida Corr.

Aston Martin

Power – Beauty – Soul! Describes the very essence of Aston Martin, which is something you feel each time you look at one of their cars. Above & Beyond has developed an extensive Global Strategic Partnership Map for Aston Martin, in order to assistwith the further expansion and diversification of the brand. Thereafter Above & Beyond also created an international ultra-high net worth strategy, for the launch of the limited edition One-77 Supercar.

Monaco Yacht Club

Above & Beyond has had the pleasure of advising the Monaco Yacht Club regarding the brand development of La Belle Classe, and has also been an invited speaker at their Captains Club, in addition to providing insights to the yacht club team, regarding the new definition of luxury after the financial crisis.